Dealing with Self-Doubt as a Creative

Putting your work out into the world is never easy. It requires courage—more than most people realise. As creatives, we pour so much of ourselves into what we make. Our ideas, emotions, and perspectives take shape in ways that feel deeply personal. And when it comes time to share that work, self-doubt often creeps in.

What if no one likes it? What if it’s not good enough? What if I’m not good enough?

These questions have a way of lingering. I know them well. I’ve faced them every time I’ve prepared to share a new project or idea—whether it’s photographing a campaign, launching a brand, or writing these very words.

But here’s what I’ve learned over time: self-doubt is often a sign that we care deeply. It’s proof that what we’re creating matters to us. And that’s not something to shy away from—it’s something to honour and move towards.

Reframing Self-Doubt
Instead of viewing doubt as an enemy, it can help to see it as part of the creative process. It’s there to keep you grounded, to remind you to reflect and refine. But it’s not meant to stop you. Growth happens when we step forward despite the fear.

Embracing Imperfection
Many of us struggle with perfectionism. We can be overly critical of our work. And while this can be good as we try extremely hard to get something right, it can also hold us back.

Creativity is about connection—sharing something that resonates, inspires, or invites others to see the world through your eyes. The imperfections? They’re what make your work human and relatable. Embrace them.

Trusting Your Voice
There will always be people who don’t connect with what you create—and that’s okay. Your voice is not meant for everyone. But for those who do connect, your work could mean everything. Trust that what you’re putting into the world has value, even when it feels vulnerable.

A Reminder for the Journey
If you’re feeling self-doubt, breathe. Remind yourself why you started. Let your passion lead the way. Keep creating, play with ideas, share them, and know you’re not alone in this journey. Every artist, writer, designer, and maker has felt what you’re feeling. And still, they chose to keep going. You can too.